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Shelta “Neo-Gothenburg” merch release.

4 July 2019, 13:59

WE HAVE TEAMED UP WITH MULTI-CREATIVE GOTHENBURG CREW GODIS11, TO DROP THE ILLEST MERCH OUT THERE THIS SUMMER.

Get ready. Shelta merch is about to hit the streets. Inspired by cyberpunk anime and apocalyptic cartoonery, the Shelta ”Neo-Gothenburg” collection releases June 13th.




Shop the Shelta x Godis11 “Neo-Gothenburg” collection here.

Acqua Limone x Shelta ”Frizzante” collaboration.

31 May 2019, 14:28

THE ACQUA LIMONE X SHELTA ”FRIZZANTE” COLLABORATION CELEBRATES THE BLAZING HOT SUMMER DAYS IN GOTHENBURG CITY.

Acqua Limone blew up big time in the mid 80´s, and had everybody and their neighbour rockin´ the juicy lemon. In a time when many pioneering Mediterranean sportswear brands were at their peak, Acqua Limone found its way and made printed logowear history. What most people didn´t know though, was that the brand behind the delicate fruit, was, and still is based right here in Gothenburg, Sweden.


Since day one, our love for our city has always been mad strong. Throughout the years, this love has even kept growing with the many amazing and inspiring Gothenburg people we get to meet through Shelta. The Acqua Limone x Shelta collabo is a result of this kind of new friendship. There are many decades, lifestyles and cultures between us, but we share the same passion for both printed fashion and for our beloved city.

The summer of 2018 has been one of the hottest Gothenburg summers ever, and we love it. Days, afternoons and nights have been a slow but steady daze, making us looking for that refreshing ”frizzante” drinks to get us going. Well here you have it!

Reebok Daytona DMX lookbook.

21 May 2019, 10:10

The newly relaunched Reebok Daytona DMX is a semi-chunky OG 90´s runner that has quickly become a favourite at Shelta. EVA midsole, DMX cushioning, and waaaay before its time back when it first released.

Now available in unisex sizes at Shelta.

Dolfin Kibumbi and Noa del Castillo was shot by Rebecka Bjurmell, at location Fjällgatan-Tappen with surroundings.

Fila x Shelta Mindblower “The Re-up” collaboration.

21 May 2018, 15:00

OUR SNEAKER COLLABO WITH FILA DROPS WORLDWIDE APRIL 20TH.

Gothenburg has the largest port in Scandinavia, and for centuries this windy city has played a key role in dealing with goods in transit through northern Europe. Every day and night, thousands of containers arrive at the docks only to be forwarded to their next destination.


The Fila x Shelta Mindblower “Re-up” takes inspiration from the Gothenburg city port, the block-colored containers, and the industrial blue-collar worker mentality that has shaped the people of Gothenburg for generations.”


The Fila x Shelta Mindblower “The Re-Up” drops April 20th exclusively at Shelta Gothenburg, Fila New York, Fila Seoul and Fila Tokyo.


Video directed by Olle Knutsson Hjertén.

Lookbook by Daniel Jönsson.