WeWood wooden watches.

WeWood is the baby of an Italian sneakerfreaker who loves watches and two eco-smart entrepreneurs with a crush on the environment, These wooden timepieces are made from mostly scrap-wood and uses state-of-the-art Miyota movements for the guts, resulting in a unique watch that is handsome, earth-friendly, and splash-proof. The first timepiece was designed in Florence, Italy in 2010 and with the widespread craving for eco-friendly products. A few months later, WeWood opened a branch in Los Angeles, CA and teamed up with tree-planting-partner, American Forests. With this happy pact, the goal is to help restore Mother Nature, one watch at a time, by planting a tree for every WeWood watch sold. In just the first three months, WeWood planted 5,000 trees with American Forests. Find WeWood watches at Shelta here.

Our photographer Jonas, shot some photos of the WeWood watches a yesterday…

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