Our Nike SB Zoom FP store installation at Shelta.

The latest addidtion of the next-level shoe technology from Nike SB is the Zoom FP a.k.a. the Future Primitive (style # 415210-002). This futuristic-looking sneaker is the lightest shoe ever from Nike SB, and it is pretty much all that and a big bag of chips with the dip. After a competitive email from our friend and Nike SB Scandinavia sales rep Danijel Stankovic, we decided that we had to honor this great shoe with an instore installation. Check the pictures below from our store at Andra Långgatan 21 in Gothenburg, Sweden.

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And since we ain´t got shit on Eric Koston when it comes to describing shoe technology, we´ll let the all-american Nike SB superstar himself give you the details:

And if that isn´t enough here is the Nike SB Zoom FB commercial.

And while we´re on it, here´s the Zoom FP Weartest of the shoe. These dudes have a pretty nice job.

And since this is a post about a shoe, why not post some images of the actual shoe. Now available at the store we like to call Shelta.

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