Check out this solid press release for the Nike SB Eric Koston shoe being releades at Shelta on the 4th of June!
A 20-year career, a dozen signature shoe models, and numerous legendary video parts have established Eric Koston as the gold standard in skateboarding. He has pushed not only the progression of modern street skating, but skate footwear design as well. Nike Skateboarding continues that tradition and is proud to announce the global release of the Nike SB Eric Koston, Eric’s first signature shoe with Nike, on June 4th, 2011. Upon joining Nike SB in 2009, Eric had this to say about his involvement with the brand: “A lot of different Nike’s have been the inspiration for my shoe designs over the last 12 years, so I feel like a kid in a candy store when it comes to my partnership with Nike.”
Eric immediately began working with SB designers to update the Dunk Pro SB and also worked on our most innovative and lightest shoe to date, the Zoom FP. Taking insights from both these projects, Eric and Nike Skateboarding footwear designer Shawn Carboy began developing the Nike SB Eric Koston.
From the start, Eric wanted to marry a timeless cupsole silhouette with a lightweight insole featuring superior cushioning. From this, the Lunarlon sockliner/midsole was born. Lunar foam is a recent cushioning innovation in Nike performance footwear, but the Nike SB Eric Koston is the first shoe in the Nike Action family to incorporate the technology. Having a combo Lunarlon sockliner/midsole makes for a skate shoe that is lightweight with a soft yet responsive full-foot cushion, protecting your feet from impact but not dampening board feel.
The shoe also features TPU reinforced suede, stitchless lining construction to minimize toe blow-outs, a neoprene collar offering supreme comfort for the ankle, and Lo Ride construction that gives you vulc-like board feel with the stability of cupsole construction.
In addition to the three launch colors available on June 4th, a limited quantity of the Nike SB Eric Koston Premium (featuring an embossed suede with snake skin pattern inspired by the Kobe VI) will be available at SB dealers worldwide on July 1, 2011.
To kick off the shoe’s release Nike SB has created a tour video featuring Eric and his Nike SB team mates on the road while Eric was shooting ads for the Nike SB Eric Koston campaign. It features cameos from Nike athletes Kobe Bryant and Paul Casey and actor Michael Pena.
