Since we first opened up Shelta back in 2004, we have grown a lot from selling mixtapes, books and NBA basketball jerseys, into a solid sneaker store and destination in Scandinavia. Almost 10 years later we are now happy to finally announce the first full release of our in-house brand and project called Fillet inc. The collection is a lookback at Shelta as a concept and store, and represents the core ideas and references that we built Shelta upon back then; our passion for DJing, 90´s hiphop and club culture. With that said, this Fillet Inc. collection is simple, we bite loads of styles, and there´s really nothing new or groundbreaking about it at all. Printed core street related apparel, the way like it. Photos are shot in our street Andra Långgatan, at our favorite pubs, record stores, barbershops and grocery stores. Find the full Fillet Inc. collection, and our thoughts behind the prints, in our webshop here.
All photos by Shelta´s photographer Dohnberg.
