The new New Black.

The New Black spring 2012 line is about QB sampled Rocky 1 soundtracks, charismatic Baltimore drug pushers, 93ish Polo gear nostalgia, the Cookie Monster and tacky american fast food restaurants, all wrapped up with a retro athletic twist. The new line from the Gothenburg expats behind this Stockholm based brand will release at Shelta and other select doors April 20th.

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